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Type Hierarchy

One of the most important tasks when designing type is to create a hierarchy. People scan a page rather than reading everything top to bottom.

The text on a page can be broken down into smaller blocks that each serve a function and provide different types of information your viewers are interested in. By giving each of these blocks a different style you make your product more accessible, understandable, and help people make sense of what you are presenting.

Your task

Open the example use type styles to create a type hierarchy. Your first and most important step is to identify the different elements in the text. These might be things like:

  • headings
  • subheadings
  • footers
  • quotes
  • prices
  • descriptions
  • etc.

Use these design concepts to complete the challenges:

  • Color
  • Size
  • Weight
  • Font Style
  • Type Contrast
  • Position

You can style the examples in Sketch. You can try these further challenges:

  • The text has also been provided as HTML style this with CSS.
  • Style both the Sketch file, and the HTML file.
  • Style the Sketch file first, then use CSS and HTML to recreate what you see in sketch.