diff --git a/.github/workflows/develop_PR_builder.yml b/.github/workflows/develop_PR_builder.yml
index b6da73a8..d3da9196 100644
--- a/.github/workflows/develop_PR_builder.yml
+++ b/.github/workflows/develop_PR_builder.yml
@@ -44,6 +44,7 @@ jobs:
           KEY_ALIAS: ${{ secrets.SENTRY_DSN }}
           KEY_PASSWORD: ${{ secrets.SENTRY_DSN }}
           STORE_PASSWORD: ${{ secrets.SENTRY_DSN }}
+          AMPLITUDE_KEY: ${{ secrets.SENTRY_DSN }}
         run: |
           echo sentryDsn=\"$SENTRY_DSN\" >> ./local.properties
           echo kakaoApiKey=$KAKAO_API_KEY >> ./local.properties
@@ -51,6 +52,7 @@ jobs:
           echo keyAlias=$KEY_ALIAS >> ./local.properties
           echo keyPassword=KEY_PASSWORD >> ./local.properties
           echo storePassword=$STORE_PASSWORD >> ./local.properties
+          echo amplitudeKey=$AMPLITUDE_KEY >> ./local.properties
 
       - name: Access Firebase Service
         run: echo '${{ secrets.GOOGLE_SERVICES_JSON }}' > ./app/google-services.json
diff --git a/app/build.gradle.kts b/app/build.gradle.kts
index 8421b1a2..d7c597f6 100644
--- a/app/build.gradle.kts
+++ b/app/build.gradle.kts
@@ -103,6 +103,7 @@ dependencies {
     implementation(libs.coil.core)
     implementation(libs.bundles.retrofit)
     implementation(libs.kakao.login)
+    implementation(libs.amplitude.android)
 
     debugImplementation(libs.bundles.flipper)
 
diff --git a/build-logic/convention/src/main/kotlin/com/teampophory/pophory/plugin/CommonConfigs.kt b/build-logic/convention/src/main/kotlin/com/teampophory/pophory/plugin/CommonConfigs.kt
index a29f8e56..b000b192 100644
--- a/build-logic/convention/src/main/kotlin/com/teampophory/pophory/plugin/CommonConfigs.kt
+++ b/build-logic/convention/src/main/kotlin/com/teampophory/pophory/plugin/CommonConfigs.kt
@@ -25,6 +25,7 @@ internal fun Project.configureAndroidCommonPlugin() {
         defaultConfig {
             val kakaoApiKey = properties["kakaoApiKey"] as? String ?: ""
             val pophoryBaseUrl = properties["pophoryBaseUrl"] as? String ?: ""
+            val amplitudeKey = properties["amplitudeKey"] as? String ?: ""
 
             manifestPlaceholders["sentryDsn"] = properties["sentryDsn"] as String
             manifestPlaceholders["kakaoApiKey"] = properties["kakaoApiKey"] as String
@@ -32,6 +33,7 @@ internal fun Project.configureAndroidCommonPlugin() {
 
             buildConfigField("String", "KAKAO_API_KEY", "\"${kakaoApiKey}\"")
             buildConfigField("String", "POPHORY_BASE_URL", "\"${pophoryBaseUrl}\"")
+            buildConfigField("String", "AMPLITUDE_KEY", "\"${amplitudeKey}\"")
         }
         buildFeatures.apply {
             viewBinding = true
diff --git a/core/analytics/.gitignore b/core/analytics/.gitignore
new file mode 100644
index 00000000..42afabfd
--- /dev/null
+++ b/core/analytics/.gitignore
@@ -0,0 +1 @@
+/build
\ No newline at end of file
diff --git a/core/analytics/build.gradle.kts b/core/analytics/build.gradle.kts
new file mode 100644
index 00000000..2aec1b46
--- /dev/null
+++ b/core/analytics/build.gradle.kts
@@ -0,0 +1,12 @@
+@Suppress("DSL_SCOPE_VIOLATION") // TODO: Remove once KTIJ-19369 is fixed
+plugins {
+    pophory("feature")
+}
+
+android {
+    namespace = "com.teampophory.pophory.analytics"
+}
+
+dependencies {
+    implementation(libs.amplitude.android)
+}
diff --git a/core/analytics/consumer-rules.pro b/core/analytics/consumer-rules.pro
new file mode 100644
index 00000000..e69de29b
diff --git a/core/analytics/src/main/AndroidManifest.xml b/core/analytics/src/main/AndroidManifest.xml
new file mode 100644
index 00000000..b2d3ea12
--- /dev/null
+++ b/core/analytics/src/main/AndroidManifest.xml
@@ -0,0 +1,2 @@
+<?xml version="1.0" encoding="utf-8"?>
+<manifest xmlns:android="http://schemas.android.com/apk/res/android" />
diff --git a/core/analytics/src/main/java/com/teampophory/pophory/analytics/Analytics.kt b/core/analytics/src/main/java/com/teampophory/pophory/analytics/Analytics.kt
new file mode 100644
index 00000000..52e99074
--- /dev/null
+++ b/core/analytics/src/main/java/com/teampophory/pophory/analytics/Analytics.kt
@@ -0,0 +1,8 @@
+package com.teampophory.pophory.analytics
+
+interface Analytics {
+    fun trackEvent(
+        name: String,
+        args: Map<String, *>? = null,
+    )
+}
diff --git a/gradle/libs.versions.toml b/gradle/libs.versions.toml
index a9ae67c7..fb2b94b2 100644
--- a/gradle/libs.versions.toml
+++ b/gradle/libs.versions.toml
@@ -78,6 +78,7 @@ dot-indicator = "5.0"
 kakao = "2.15.0"
 splash-screen = "1.0.1"
 javax-inject = "1"
+amplitude = "2.39.2"
 
 
 [libraries]
@@ -191,6 +192,8 @@ javax-inject = { group = "javax.inject", name = "javax.inject", version.ref = "j
 
 sentry = { module = "io.sentry:sentry", version.ref = "sentry-android" }
 
+amplitude-android = { module = "com.amplitude:analytics-android", version.ref = "amplitude" }
+
 [plugins]
 android-application = { id = "com.android.application", version.ref = "agp" }
 android-library = { id = "com.android.library", version.ref = "agp" }
diff --git a/settings.gradle.kts b/settings.gradle.kts
index 0573572f..2adaa888 100644
--- a/settings.gradle.kts
+++ b/settings.gradle.kts
@@ -22,6 +22,7 @@ rootProject.name = "pophory"
 include(":app")
 include(":bottomnavigation")
 include(":core:common")
+include(":core:analytics")
 include(":core:designsystem")
 include(":domain:auth")
 include(":data:auth")