diff --git a/core/server/services/bulk-email/mailgun.js b/core/server/services/bulk-email/mailgun.js
index a3682bdfd1..83b336ac9b 100644
--- a/core/server/services/bulk-email/mailgun.js
+++ b/core/server/services/bulk-email/mailgun.js
@@ -59,7 +59,7 @@ function send(message, recipientData, replacements) {
         const bulkEmailConfig = configService.get('bulkEmail');
         const mailgunInstance = getInstance();
 
-        const messageContent = _.pick(message, 'html', 'plaintext');
+        const messageContent = _.pick(message, 'subject', 'html', 'plaintext');
 
         // update content to use Mailgun variable syntax for replacements
         replacements.forEach((replacement) => {
@@ -74,6 +74,7 @@ function send(message, recipientData, replacements) {
             from: message.from,
             'h:Reply-To': message.replyTo,
             'recipient-variables': recipientData,
+            subject: messageContent.subject,
             html: messageContent.html,
             text: messageContent.plaintext
         };
diff --git a/package.json b/package.json
index bad6ef8df7..da8a9f6bbf 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "ghost",
-  "version": "3.35.1",
+  "version": "3.35.2",
   "description": "The professional publishing platform",
   "author": "Ghost Foundation",
   "homepage": "https://ghost.org",