Physical Shops' Filters

Dubious marketing practices

• Apps where coupons need to be activated: whoever had this idea should stop doing marketing for his whole life. It might be to try to gamify the fidelity program, but for regular shopping, it's a fabulous hindrance: trying to figure out for which product or which condition the activation works, sometime having to check which offer are incompatible (!) with others... Making sure that shopping is even more a shore than it is normally

• A subscription to pay less: well, that's somehow the even worse idea of all, but fortunately not so popular (yet, generally all the bad ideas spread really quickly). Notice that something like Amazon Prime is not exactly included here, even if at the end you might pay less than non-Prime customers, as Prime is mostly focused on transport costs, extras (Amazon Music, Video, ...) and some special events (Prime Day). Aside the Prime Days, you can buy pretty much everything at the same price as a non-Prime customer. This filter is for subscription you need for day-to-day lower prices. But a subscription for an online shop is somehow ok anyway, as you generally need to be logged in to buy anything. For some expensive products, such as virtual musical instrument, it can serve as using some instruments as part of the subscription, and getting some price off to buy them. The better approach being rent-to-buy (so not really a subscription). But for a physical store, to separate the normal customer from the subscribed one is another matter. Where a fidelity program is like a bonus for coming often, the subscription is more a chain that attach you with the shop...