diff --git a/README.rst b/README.rst
index b06e3b68..46c19483 100644
--- a/README.rst
+++ b/README.rst
@@ -1,34 +1,38 @@
-.. image:: https://beeware.org/project/projects/bridges/rubicon/rubicon.png
+.. |logo| image:: https://beeware.org/project/projects/bridges/rubicon/rubicon.png
     :width: 72px
     :target: https://beeware.org/rubicon
 
-Rubicon-ObjC
-============
-
-.. image:: https://img.shields.io/pypi/pyversions/rubicon-objc.svg
+.. |pyversions| image:: https://img.shields.io/pypi/pyversions/rubicon-objc.svg
    :target: https://pypi.python.org/pypi/rubicon-objc
    :alt: Python Versions
 
-.. image:: https://img.shields.io/pypi/v/rubicon-objc.svg
+.. |version| image:: https://img.shields.io/pypi/v/rubicon-objc.svg
    :target: https://pypi.python.org/pypi/rubicon-objc
    :alt: Project Version
 
-.. image:: https://img.shields.io/pypi/status/rubicon-objc.svg
+.. |maturity| image:: https://img.shields.io/pypi/status/rubicon-objc.svg
    :target: https://pypi.python.org/pypi/rubicon-objc
    :alt: Project status
 
-.. image:: https://img.shields.io/pypi/l/rubicon-objc.svg
+.. |license| image:: https://img.shields.io/pypi/l/rubicon-objc.svg
    :target: https://github.com/beeware/rubicon-objc/blob/main/LICENSE
    :alt: License
 
-.. image:: https://github.com/beeware/rubicon-objc/workflows/CI/badge.svg?branch=main
+.. |ci| image:: https://github.com/beeware/rubicon-objc/workflows/CI/badge.svg?branch=main
    :target: https://github.com/beeware/rubicon-objc/actions
    :alt: Build Status
 
-.. image:: https://img.shields.io/discord/836455665257021440?label=Discord%20Chat&logo=discord&style=plastic
+.. |social| image:: https://img.shields.io/discord/836455665257021440?label=Discord%20Chat&logo=discord&style=plastic
    :target: https://beeware.org/bee/chat/
    :alt: Discord server
 
+|logo|
+
+Rubicon-ObjC
+============
+
+|pyversions| |version| |maturity| |license| |ci| |social|
+
 Rubicon-ObjC is a bridge between Objective-C and Python. It enables you to:
 
 * Use Python to instantiate objects defined in Objective-C,
diff --git a/changes/463.doc.rst b/changes/463.doc.rst
new file mode 100644
index 00000000..9f5196fe
--- /dev/null
+++ b/changes/463.doc.rst
@@ -0,0 +1 @@
+The README badges were updated to display correctly on GitHub.