Personality Insights
Personality Insights service uses linguistic analysis to extract cognitive and social characteristics from input text such as email, text messages, tweets, forum posts, and more. This service can be used to match individuals to other individuals, opportunities, and products, or tailor their experience with personalized messaging and recommendations. These insights help businesses better understand their clients and improve customer satisfaction by anticipating customer needs and recommending future actions. This allows businesses to improve new client acquisition, retention, and engagement, and strengthen their relationships with existing customers.
Personality characteristics: The service can build a portrait of an individual’s personality characteristics and how they engage with the world across five primary dimensions: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism (also known as Emotional Range).
Needs: The service can infer certain aspects of a product that will resonate with an individual across twelve needs: Excitement, Harmony, Curiosity, Ideal, Closeness, Self-expression, Liberty, Love, Practicality, Stability, Challenge, and Structure.
Values: The service can identify values that describe motivating factors which influence a person’s decision-making across five dimensions: Self-transcendence / Helping others, Conservation / Tradition, Hedonism / Taking pleasure in life, Self-enhancement / Achieving success, and Open to change / Excitement.
#How to Test the Service
There are three celebrities who are frequent Twitter users as samples, on which can be perform the personality analysis.
Just select a sample and hit Analyze! Together with the personality summary, which provides an agile way to understand the outcome of the analysis, one will also visualize feedback about how strong the results are, a list of the behaviors that the personality is likely or unlikely to manifest, and the lists of traits and facets of the analyzed personality separated by category.
The analysis strength is based on the number of words needed to get statistically significant results. There are four levels of strength: Weak (1001500 words), Decent (15003500 words), Strong (3500~6000 words) and Very Strong (6000+ words).
The full personality scoreboard features all the trait values produced by the service analysis, allowing a granular view of the personality that will let you explore each individual aspect of the personality, with the possibility of a more complex analysis. These traits are grouped into the three kind of personality insights provided by the service: Personality, Consumer Needs and Values. Each trait value is a percentile score which compares the individual to a broader population.
##Sources
https://www.ibm.com/watson/developercloud/personality-insights.html