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<title>Mark Reeves • Web Design & Development in Vermont</title>
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<h1>Mark Reeves</h1>
<p><b>Strengths:</b> Making technology understandable and manageable; versatility; resourcefulness; a knack for identifying win-win solutions to design and development challenges.
<p>I graduated from Ithaca College with a B.S. in Telecommunications Management—bridging the Roy H. Park School of Communications Television Radio major and School of Business Management major—and a minor in Computer Science; an interdisciplinary focus spanning three schools.</p>
<p>I started my career at digital marketing firm Euro RSCG 4D (then Circle.com) as an engineer focused on <span class="tag-inline" title="Classic Active Server Pages">Classic ASP</span>, <span class="tag-inline" title="Component Object Model">COM+</span>, and <span class="tag-inline">SQL Server</span> technologies. I was responsible for <span class="tag-inline" title="eXtensible Markup Language">XML</span> and <span class="tag-inline" title="eXtensible Stylesheet Language Transformations">XSLT</span> modules as well as <span class="tag-inline">custom content management</span> tools for recipe content displayed on the Campbell Soup Company family of websites.</p>
<p>Next I worked on AIR Worldwide’s web-based HomeValue: a home replacement cost estimator for insurance agents. The application relied heavily on Internet Explorer support for <span class="tag-inline">XMLHTTPRequest</span>, now universally embraced as <span class="tag-inline" title="Asynchronous JavaScript and XML">AJAX</span>.
I expanded my <span class="tag-inline">front-end web development</span> skills at AIR, helped migrate the application to <span class="tag-inline">.NET</span>, and prototyped new products. I then returned to Euro RSCG 4D, where I maintained <span class="tag-inline">email marketing lists</span> for 1.2million+ Lexmark subscribers and furthered the office’s embrace of <span class="tag-inline">Web Standards</span>.
I left Euro RSCG 4D to join Silver Oven Studios, where I bolstered the office’s network and server infrastructure in addition to developing a <span class="tag-inline">custom content management</span> platform for the <abbr title="New York Stock Exchange">NYSE</abbr>/<abbr title="Financial Industry Regulatory Authority">FINRA</abbr> Continuing Education Council.</p>
<p>As the internet has matured and roles have become more specialized, I’ve maintained an interdisciplinary focus and emphasized versatility, moving between project roles and supporting projects as a solo freelancer or super-contractor responsible for a skilled, distributed team of designers and developers. Since 2007, I’ve supported my own clients and clients of partner firms in successful projects in a hands-on capacity while also managing teams, keeping up-to-date on evolving technologies and design practices, and consulting on <span class="tag-inline" title="User Experience design">UX design</span> and <span class="tag-inline">strategy</span>. In that time, I’ve leveraged open source tools or products built on open source platforms:
<span class="tag-inline">PHP</span>,
<span class="tag-inline">MySQL</span>,
<span class="tag-inline">Jekyll</span>,
<span class="tag-inline">Craft CMS</span>,
<span class="tag-inline">Slim PHP</span>,
<span class="tag-inline">Django</span>. (My business, <a href="https://clearbold.com">Clearbold</a>, is a <a href="https://craftcms.com/partners/clearbold" target="_blank">Craft CMS Partner</a>.) In 2016 I began supporting <span class="tag-inline">Drupal</span> projects. I’d like to do more with <span class="tag-inline">Vue.js</span>, <span class="tag-inline">D3.js</span>, and <span class="tag-inline">Mapbox</span>, and am always on the lookout for <span class="tag-inline">HTML email design</span> and development gigs. (I’ve worked extensively with and received referrals from the team at <a href="http://campaignmonitor.com" target="_blank">Campaign Monitor</a>.)</p>
<ul>
<li>I launched 4 Craft CMS sites in 2019 and a Craft Commerce site, followed by another 5 so far in 2020. I’ve developed custom Craft CMS plugins for multiple client projects.</li><!-- last updated 10/19/2020 w/ Oerth Bio + Repertoire -->
<li>I’m proud of the work I’ve done for <a href="https://journeynorth.org" target="_blank">Journey North</a>, helping a non-profit citizen science/education organization migrate 20+ years of website content to modern mapping and cloud hosting platforms to reduce costs and plot a sustainable path forward.</li>
<li>I’ve worked closely with the team at <a href="https://morins.com">Russell Morin Catering & Events</a> for over a decade, supporting brand positioning, web design & development, CRM solutions & integrations, and online catering orders.</li>
<li>I’ve supported and prototyped applications for the <span class="tag-inline">Digital Humanities</span> on multiple projects, empowering academics and project principals through web-based technologies. <a href="https://clearbold.com/itinerary" target="_blank">Itinerary</a> is an example of such a project, built with <span class="tag-inline">Jekyll</span>, <span class="tag-inline">jQuery</span>, and <span class="tag-inline">Mapbox</span>.</li>
<li>I’ve led teams or supported development efforts on multiple <span class="tag-inline">Healthcare</span> website designs or redesigns: <a href="http://vascore.org" target="_blank">VasCore</a> & VasCore TEC (<span class="tag-inline">front-end web development</span>, <span class="tag-inline">Craft CMS</span>),
Mass. General Center for Global Health (<span class="tag-inline">front-end web development</span>, <span class="tag-inline">ExpressionEngine</span>),
21st Century Oncology (<span class="tag-inline">Information Architecture</span>, <span class="tag-inline">Sitecore</span>),
Origin Healthcare Solutions (<span class="tag-inline">front-end web development</span>, <span class="tag-inline">ExpressionEngine</span>).</li>
<li>I led and supported a series of projects for Fidelity Investments, built on <span class="tag-inline">ExpressionEngine</span>, supporting consultant relations and sales teams, adhering to <abbr title="Financial Industry Regulatory Authority">FINRA</abbr> requirements, and enabling web-based presentation of dynamic fund data and 401(k) offerings content.</li>
<li>I built an early <span class="tag-inline">responsive web design</span> mobile site for MINI USA, to be integrated with their legacy <abbr title="content management system">CMS</abbr>.</li>
<li>I’ve helped clients and partners embrace <span class="tag-inline">responsive web design</span> and responsive workflows, including mobile-friendly <span class="tag-inline">HTML email design</span> and coding.</li>
<li>I’ve led <span class="tag-inline" title="User Experience design">UX design</span> and <span class="tag-inline">prototyping</span> efforts in projects for ESPN and MIT.</li>
</ul>
</article>
<section class="pubs">
<h2>Publications & Presentations</h2>
<article><a href="https://www.nten.org/article/the-journey-to-low-cost-mapping-solutions/">The Journey to Low-Cost Mapping Solutions</a>
<p>Non-Profit Technology Network</p></article>
<article><a href="https://www.nten.org/article/for-a-successful-website-redesign-project-focus-on-outcomes-first">For a Successful Website Redesign Project, Focus on Outcomes First</a>
<p>Non-Profit Technology Network</p></article>
<article><a href="https://www.smashingmagazine.com/author/mark-reeves">How to Sell the Value of Mobile to Clients</a>
<p>Smashing Magazine</p></article>
<article><a href="https://sustainableux.com/talks/2017/conservation-of-resources-why-performance-technical-debt-matter/">Conservation of Resources: Why Performance & Technical Debt Matter</a>
<p><a href="http://sustainableux.com/">Sustainable UX 2017</a></p></article>
<article><a href="https://litmus.com/blog/know-your-speakers-mark-reeves">Making Your Way in a Mobile World</a>
<p><a href="https://litmus.com/conference/2014">The 2014 Email Design Conference</a></p></article>
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