diff --git a/kafka/logger.go b/kafka/logger.go
index d233cc1a..65caefbc 100644
--- a/kafka/logger.go
+++ b/kafka/logger.go
@@ -18,6 +18,8 @@
 package kafka
 
 import (
+	"context"
+	"errors"
 	"net"
 	"time"
 
@@ -35,12 +37,17 @@ type loggerHook struct {
 // OnBrokerConnect implements the kgo.HookBrokerConnect interface.
 func (l *loggerHook) OnBrokerConnect(meta kgo.BrokerMetadata, dialDur time.Duration, _ net.Conn, err error) {
 	if err != nil {
-		l.logger.Error("failed to connect to broker",
+		fields := []zap.Field{
 			zap.Error(err),
-			zap.String("duration", dialDur.String()),
+			zap.Duration("event.duration", dialDur),
 			zap.String("host", meta.Host),
 			zap.Int32("port", meta.Port),
 			zap.Stack("stack"),
-		)
+		}
+		if errors.Is(err, context.Canceled) || errors.Is(err, context.DeadlineExceeded) {
+			l.logger.Warn("failed to connect to broker", fields...)
+			return
+		}
+		l.logger.Error("failed to connect to broker", fields...)
 	}
 }
diff --git a/kafka/logger_test.go b/kafka/logger_test.go
index 5061bc8a..89151a1e 100644
--- a/kafka/logger_test.go
+++ b/kafka/logger_test.go
@@ -22,38 +22,74 @@ import (
 	"errors"
 	"net"
 	"testing"
+	"time"
 
 	"github.com/stretchr/testify/assert"
 	"github.com/stretchr/testify/require"
 	"go.opentelemetry.io/otel/attribute"
 	"go.uber.org/zap"
+	"go.uber.org/zap/zapcore"
 	"go.uber.org/zap/zaptest/observer"
 )
 
 func TestHookLogsFailedDial(t *testing.T) {
-	cluster, cfg := newFakeCluster(t)
-	t.Cleanup(cluster.Close)
-
-	core, logs := observer.New(zap.ErrorLevel)
-	cfg.Logger = zap.New(core)
-	// Simulate returning an error when dialing the broker.
-	const errorMsg = "busted"
-	cfg.Dialer = func(context.Context, string, string) (net.Conn, error) {
-		return nil, errors.New(errorMsg)
+	assertLogs := func(t *testing.T,
+		logs *observer.ObservedLogs,
+		expectedLevel zapcore.Level,
+		expectedErr string,
+	) {
+		observedLogs := logs.FilterMessage("failed to connect to broker").TakeAll()
+		// Franz-go will retry once to connect to the broker, so we might see either one or two log lines.
+		assert.GreaterOrEqual(t, len(observedLogs), 1,
+			"expected one or two log lines, got %#v", observedLogs,
+		)
+		// The error message should contain the error message from the dialer.
+		assert.EqualValues(t, observedLogs[0].ContextMap()["error"], expectedErr)
+		assert.Contains(t, observedLogs[0].ContextMap(), "event.duration")
+		assert.Equal(t, observedLogs[0].Level, expectedLevel)
 	}
+	t.Run("context.Canceled", func(t *testing.T) {
+		cluster, cfg := newFakeCluster(t)
+		t.Cleanup(cluster.Close)
 
-	// Calling newClient triggers the metadata refresh, forcing a connection to the fake cluster
-	// using the broken dialer.
-	c, err := cfg.newClient(func(string) attribute.KeyValue { return attribute.String("k", "v") })
-	require.NoError(t, err)
-	assert.Error(t, c.Ping(context.Background()))
+		core, logs := observer.New(zap.WarnLevel)
+		cfg.Logger = zap.New(core)
+		ctx, cancel := context.WithTimeout(context.Background(), time.Nanosecond)
+		defer cancel()
+		cfg.Dialer = func(context.Context, string, string) (net.Conn, error) {
+			<-ctx.Done()
+			return nil, ctx.Err()
+		}
+		// Calling newClient triggers the metadata refresh, forcing a connection to the fake cluster
+		// using the broken dialer.
+		c, err := cfg.newClient(func(string) attribute.KeyValue { return attribute.String("k", "v") })
+		require.NoError(t, err)
 
-	observedLogs := logs.FilterMessage("failed to connect to broker").TakeAll()
-	// Franz-go will retry once to connect to the broker, so we might see either one or two log lines.
-	assert.True(t, len(observedLogs) == 1 || len(observedLogs) == 2,
-		"expected one or two log lines, got %#v", observedLogs)
+		<-time.After(time.Millisecond)
 
-	// The error message should contain the error message from the dialer.
-	assert.EqualValues(t, observedLogs[0].ContextMap()["error"], errorMsg)
-	assert.Contains(t, observedLogs[0].ContextMap(), "duration")
+		// The dialer will return context.Canceled, which should be logged as a warning.
+		assert.Error(t, c.Ping(ctx))
+
+		assertLogs(t, logs, zap.WarnLevel, context.DeadlineExceeded.Error())
+	})
+	t.Run("busted dialer", func(t *testing.T) {
+		cluster, cfg := newFakeCluster(t)
+		t.Cleanup(cluster.Close)
+
+		core, logs := observer.New(zap.ErrorLevel)
+		cfg.Logger = zap.New(core)
+		// Simulate returning an error when dialing the broker.
+		const errorMsg = "busted"
+		cfg.Dialer = func(context.Context, string, string) (net.Conn, error) {
+			return nil, errors.New(errorMsg)
+		}
+
+		// Calling newClient triggers the metadata refresh, forcing a connection to the fake cluster
+		// using the broken dialer.
+		c, err := cfg.newClient(func(string) attribute.KeyValue { return attribute.String("k", "v") })
+		require.NoError(t, err)
+		assert.Error(t, c.Ping(context.Background()))
+
+		assertLogs(t, logs, zap.ErrorLevel, errorMsg)
+	})
 }