diff --git a/integration/rabbitmq/e2e/serialization.e2e-spec.ts b/integration/rabbitmq/e2e/serialization.e2e-spec.ts
index 1af262320..e163373eb 100644
--- a/integration/rabbitmq/e2e/serialization.e2e-spec.ts
+++ b/integration/rabbitmq/e2e/serialization.e2e-spec.ts
@@ -2,27 +2,56 @@ import {
   AmqpConnection,
   RabbitMQModule,
   RabbitSubscribe,
+  MessageSerializer,
+  MessageDeserializer,
 } from '@golevelup/nestjs-rabbitmq';
 import { INestApplication, Injectable, LoggerService } from '@nestjs/common';
 import { Test } from '@nestjs/testing';
 import { createMock } from '@golevelup/ts-jest';
 import { gzipSync, gunzipSync } from 'node:zlib';
 
-const testHandler = jest.fn();
+const moduleSerializeHandler = jest.fn();
+const handlerSerializeHandler = jest.fn();
+
+const moduleSerializer: MessageSerializer = jest.fn((value) =>
+  gzipSync(JSON.stringify(value)),
+);
+const moduleDeserializer: MessageDeserializer = jest.fn((message) =>
+  JSON.parse(gunzipSync(message).toString()),
+);
+
+const handlerDeserializer: MessageDeserializer = jest.fn((message) =>
+  JSON.parse(gunzipSync(message).toString()),
+);
 
 const exchange = 'testSerializationExchange';
 const routingKey1 = 'testSerializationRoute1';
 const routingKey2 = 'testSerializationRoute2';
+const routingKey3 = 'testSerializationRoute3';
+const routingKey4 = 'testSerializationRoute4';
 
 @Injectable()
-class SubscribeService {
+class SubscribeModuleSerializationService {
   @RabbitSubscribe({
     exchange,
     routingKey: [routingKey1, routingKey2],
-    queue: 'serializeQueue',
+    queue: 'moduleSerializeQueue',
+  })
+  handleSubscribe(message: object) {
+    moduleSerializeHandler(message);
+  }
+}
+
+@Injectable()
+class SubscribeHandlerSerializationService {
+  @RabbitSubscribe({
+    exchange,
+    routingKey: [routingKey3, routingKey4],
+    queue: 'handlerSerializeQueue',
+    deserializer: handlerDeserializer,
   })
   handleSubscribe(message: object) {
-    testHandler(message);
+    handlerSerializeHandler(message);
   }
 }
 
@@ -39,9 +68,14 @@ describe('Rabbit Subscribe', () => {
     process.env.NODE_ENV === 'ci' ? process.env.RABBITMQ_PORT : '5672';
   const uri = `amqp://rabbitmq:rabbitmq@${rabbitHost}:${rabbitPort}`;
 
-  beforeAll(async () => {
+  beforeEach(async () => {
+    jest.clearAllMocks();
+
     const moduleFixture = await Test.createTestingModule({
-      providers: [SubscribeService],
+      providers: [
+        SubscribeModuleSerializationService,
+        SubscribeHandlerSerializationService,
+      ],
       imports: [
         RabbitMQModule.forRoot(RabbitMQModule, {
           exchanges: [
@@ -53,12 +87,8 @@ describe('Rabbit Subscribe', () => {
           uri,
           connectionInitOptions: { wait: true, reject: true, timeout: 3000 },
           logger: customLogger,
-          serializer: (value) => {
-            return gzipSync(JSON.stringify(value));
-          },
-          deserializer: (message) => {
-            return JSON.parse(gunzipSync(message).toString());
-          },
+          serializer: moduleSerializer,
+          deserializer: moduleDeserializer,
         }),
       ],
     }).compile();
@@ -72,19 +102,33 @@ describe('Rabbit Subscribe', () => {
     await app?.close();
   });
 
-  beforeEach(() => {
-    jest.resetAllMocks();
+  it('should receive subscribe messages and serialize/deserialize them via module options', async () => {
+    [routingKey1, routingKey2].forEach((x, i) =>
+      amqpConnection.publish(exchange, x, `testMessage-${i}`),
+    );
+
+    await new Promise((resolve) => setTimeout(resolve, 50));
+
+    expect(moduleSerializeHandler).toHaveBeenCalledTimes(2);
+    expect(moduleSerializeHandler).toHaveBeenCalledWith(`testMessage-0`);
+    expect(moduleSerializeHandler).toHaveBeenCalledWith(`testMessage-1`);
+    expect(moduleDeserializer).toHaveBeenCalledTimes(2);
+    expect(moduleSerializer).toHaveBeenCalledTimes(2);
+    expect(handlerDeserializer).not.toBeCalled();
   });
 
-  it('should receive subscribe messages and handle them', async () => {
-    [routingKey1, routingKey2].forEach((x, i) =>
+  it('should receive subscribe messages and deserialize via handler options', async () => {
+    [routingKey3, routingKey4].forEach((x, i) =>
       amqpConnection.publish(exchange, x, `testMessage-${i}`),
     );
 
     await new Promise((resolve) => setTimeout(resolve, 50));
 
-    expect(testHandler).toHaveBeenCalledTimes(2);
-    expect(testHandler).toHaveBeenCalledWith(`testMessage-0`);
-    expect(testHandler).toHaveBeenCalledWith(`testMessage-1`);
+    expect(handlerSerializeHandler).toHaveBeenCalledTimes(2);
+    expect(handlerSerializeHandler).toHaveBeenCalledWith(`testMessage-0`);
+    expect(handlerSerializeHandler).toHaveBeenCalledWith(`testMessage-1`);
+    expect(handlerDeserializer).toHaveBeenCalledTimes(2);
+    expect(moduleDeserializer).not.toBeCalled();
+    expect(moduleSerializer).toHaveBeenCalledTimes(2);
   });
 });
diff --git a/packages/rabbitmq/src/amqp/connection.ts b/packages/rabbitmq/src/amqp/connection.ts
index bc8258ce5..374fbfb93 100644
--- a/packages/rabbitmq/src/amqp/connection.ts
+++ b/packages/rabbitmq/src/amqp/connection.ts
@@ -29,6 +29,8 @@ import {
   RequestOptions,
   RabbitMQChannelConfig,
   ConsumeOptions,
+  MessageDeserializer,
+  MessageSerializer,
 } from '../rabbitmq.interfaces';
 import {
   getHandlerForLegacyBehavior,
@@ -471,11 +473,10 @@ export class AmqpConnection {
             throw new Error('Received null message');
           }
 
-          const response = await this.handleMessage(
-            handler,
-            msg,
-            msgOptions.allowNonJsonMessages
-          );
+          const response = await this.handleMessage(handler, msg, {
+            allowNonJsonMessages: msgOptions.allowNonJsonMessages,
+            deserializer: msgOptions.deserializer,
+          });
 
           if (response instanceof Nack) {
             channel.nack(msg, false, response.requeue);
@@ -578,11 +579,10 @@ export class AmqpConnection {
             return;
           }
 
-          const response = await this.handleMessage(
-            handler,
-            msg,
-            rpcOptions.allowNonJsonMessages
-          );
+          const response = await this.handleMessage(handler, msg, {
+            allowNonJsonMessages: rpcOptions.allowNonJsonMessages,
+            deserializer: rpcOptions.deserializer,
+          });
 
           if (response instanceof Nack) {
             channel.nack(msg, false, response.requeue);
@@ -657,21 +657,25 @@ export class AmqpConnection {
       headers?: any
     ) => Promise<U>,
     msg: ConsumeMessage,
-    allowNonJsonMessages?: boolean
+    options: {
+      allowNonJsonMessages?: boolean;
+      deserializer?: MessageDeserializer;
+    }
   ) {
     let message: T | undefined = undefined;
     let headers: any = undefined;
+    const deserializer = options.deserializer || this.config.deserializer;
     if (msg.content) {
-      if (allowNonJsonMessages) {
+      if (options.allowNonJsonMessages) {
         try {
-          message = this.config.deserializer(msg.content, msg) as T;
+          message = deserializer(msg.content, msg) as T;
         } catch {
           // Pass raw message since flag `allowNonJsonMessages` is set
           // Casting to `any` first as T doesn't have a type
           message = msg.content.toString() as any as T;
         }
       } else {
-        message = this.config.deserializer(msg.content, msg) as T;
+        message = deserializer(msg.content, msg) as T;
       }
     }
 
diff --git a/packages/rabbitmq/src/rabbitmq.interfaces.ts b/packages/rabbitmq/src/rabbitmq.interfaces.ts
index 084d688cd..2352f7b7a 100644
--- a/packages/rabbitmq/src/rabbitmq.interfaces.ts
+++ b/packages/rabbitmq/src/rabbitmq.interfaces.ts
@@ -75,6 +75,9 @@ export interface QueueOptions {
   consumerOptions?: ConsumeOptions;
 }
 
+export type MessageDeserializer = (message: Buffer, msg: ConsumeMessage) => any;
+export type MessageSerializer = (value: any) => Buffer;
+
 export interface MessageHandlerOptions {
   /**
    * You can use a handler config specificied in module level.
@@ -107,6 +110,12 @@ export interface MessageHandlerOptions {
    * @default false - By default, responses are not persistent unless this is set to true.
    */
   usePersistentReplyTo?: boolean;
+
+  /**
+   * This function is used to deserialize the received message.
+   * If set, will override the module's default deserializer.
+   */
+  deserializer?: MessageDeserializer;
 }
 
 export interface ConnectionInitOptions {
@@ -160,12 +169,12 @@ export interface RabbitMQConfig {
   /**
    * This function is used to deserialize the received message.
    */
-  deserializer?: (message: Buffer, msg: ConsumeMessage) => any;
+  deserializer?: MessageDeserializer;
 
   /**
    * This function is used to serialize the message to be sent.
    */
-  serializer?: (value: any) => Buffer;
+  serializer?: MessageSerializer;
 }
 
 export type RabbitHandlerType = 'rpc' | 'subscribe';