diff --git a/control-plane/Dockerfile b/control-plane/Dockerfile
index 26f4b90ef0..f5d8349375 100644
--- a/control-plane/Dockerfile
+++ b/control-plane/Dockerfile
@@ -32,6 +32,7 @@ ARG CNI_BIN_NAME=consul-cni
 ARG VERSION
 ARG TARGETARCH
 ARG TARGETOS
+ENV PRODUCT_NAME=$BIN_NAME
 
 LABEL name=${BIN_NAME} \
       maintainer="Team Consul Kubernetes <team-consul-kubernetes@hashicorp.com>" \
@@ -84,6 +85,7 @@ FROM alpine:3.19 AS release-default
 ARG BIN_NAME=consul-k8s-control-plane
 ARG CNI_BIN_NAME=consul-cni
 ARG PRODUCT_VERSION
+ENV PRODUCT_NAME=$BIN_NAME
 
 LABEL name=${BIN_NAME} \
       maintainer="Team Consul Kubernetes <team-consul-kubernetes@hashicorp.com>" \
@@ -149,8 +151,7 @@ ARG VERSION
 # and the version to download. Example: PRODUCT_NAME=consul PRODUCT_VERSION=1.2.3.
 ENV BIN_NAME=$BIN_NAME
 ENV PRODUCT_VERSION=$PRODUCT_VERSION
-
-ARG PRODUCT_NAME=$BIN_NAME
+ENV PRODUCT_NAME=$BIN_NAME
 
 LABEL name=$PRODUCT_NAME \
       maintainer="Team Consul Kubernetes <team-consul-kubernetes@hashicorp.com>" \