diff --git a/ipns/pb/Makefile b/ipns/pb/Makefile
deleted file mode 100644
index dead1fee2..000000000
--- a/ipns/pb/Makefile
+++ /dev/null
@@ -1,31 +0,0 @@
-# This Makefile is designed to work around namespace conflicts that occur when
-# multiple repositories depend on .proto files with generic filenames. Due to
-# the way protobuf registers files (e.g., foo.proto or pb/foo.proto), naming
-# collisions can occur when the same filename is used across different
-# packages.
-#
-# The only way to generate a *.pb.go file that includes the full package path
-# (e.g., github.com/org/repo/pb/foo.proto) is to place the .proto file in a
-# directory structure that mirrors its package path.
-#
-# References:
-# * https://protobuf.dev/reference/go/faq#namespace-conflict
-# * https://github.com/golang/protobuf/issues/1122#issuecomment-2045945265
-
-PKG_PATH = github.com/ipfs/boxo/ipns/pb
-PROTONAME = record
-PROTOFILE = ${PROTONAME}.proto
-
-all: clean build
-
-build:
-	mkdir -p ${PKG_PATH}
-	cp ${PROTOFILE} ${PKG_PATH} 
-	protoc --go_out=. ${PKG_PATH}/${PROTOFILE}
-	mv ${PKG_PATH}/${PROTONAME}.pb.go .
-	rm -rf $(firstword $(subst /, ,${PKG_PATH}))
-
-clean:
-	rm -f *.pb.go
-
-.PHONY: all build clean
diff --git a/ipns/pb/gen.go b/ipns/pb/gen.go
new file mode 100644
index 000000000..db8a7fbff
--- /dev/null
+++ b/ipns/pb/gen.go
@@ -0,0 +1,20 @@
+// These commands work around namespace conflicts that occur when multiple
+// repositories depend on .proto files with generic filenames. Due to the way
+// protobuf registers files (e.g., foo.proto or pb/foo.proto), naming
+// collisions can occur when the same filename is used across different
+// packages.
+//
+// The only way to generate a *.pb.go file that includes the full package path
+// (e.g., github.com/org/repo/pb/foo.proto) is to place the .proto file in a
+// directory structure that mirrors its package path.
+//
+// References:
+//   - https://protobuf.dev/reference/go/faq#namespace-conflict
+//   - https://github.com/golang/protobuf/issues/1122#issuecomment-2045945265
+//
+//go:generate mkdir -p github.com/ipfs/boxo/ipns/pb
+//go:generate ln -f record.proto github.com/ipfs/boxo/ipns/pb/
+//go:generate protoc --go_out=. github.com/ipfs/boxo/ipns/pb/record.proto
+//go:generate mv -f github.com/ipfs/boxo/ipns/pb/record.pb.go .
+//go:generate rm -rf github.com
+package pb