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+
+<br>
+
+<div align = center>
+
+[![Badge Build]][Actions]   [![Badge Heroku]][Heroku]
+
+<br>
+
 # bookay
 
-[![Build Status](https://github.com/jaynetics/bookay/workflows/tests/badge.svg)](https://github.com/jaynetics/bookay/actions)
+***Self-Host*** *your* ***Bookmarks***
+
+<br>
+<br>
+
+
+<img
+    src = 'https://user-images.githubusercontent.com/10758879/113178042-77350580-924e-11eb-820f-298da2a2631d.png'
+    width = 500
+/>
+
+<br>
+<br>
+
+The bookay server includes a webapp and also feeds the browser plugin. <br>
+There are a few free hosting solutions that suffice to run the server.
+
+**[Get Started]** with examples and deployment instructions.
+
+</div>
+
+<br>
+<br>
+
+## Why
 
-bookay is a set of free, open-source tools for self-hosting your bookmarks.
+- A bookmarking service is useful if you use varying browsers or devices
 
-[
-  ![Screenshot thumbnail showing the webapp and browser plugin](
-    https://user-images.githubusercontent.com/10758879/113178657-1528d000-924f-11eb-9a02-2c0e4e504074.png
-  )
-](https://user-images.githubusercontent.com/10758879/113178042-77350580-924e-11eb-820f-298da2a2631d.png)
+- There is currently no free service that supports nested folders
 
-## Why?
+- Self-hosting your bookmarks offers the best privacy
 
-- a bookmarking service is useful if you use varying browsers or devices
-- there is currently no free service that supports nested folders
-- self-hosting your bookmarks offers the best privacy
+<br>
+<br>
 
 ## Features
 
-- easily deployed [backend](./server/)
-- customizable, keyboard-friendly [browser plugin](./plugin/)
-- lightweight (~50 kB) [web app](./webapp/)
-- support for nested folders
-- data import and export
-- scan for dupes and broken links
-- support for multiple users per instance
-- responsiveness and dark mode
+- Customizable, keyboard-friendly **[Browser Plugin]**
+
+- Support for multiple users per instance
+
+- Lightweight ( `~50 kB` ) **[Web App]**
+
+- Scan for dupes and broken links
+
+- Responsiveness and dark mode
+
+- Support for nested folders
+
+- Easily deployed **[Backend]**
+
+- Data import and export
+
+<br>
+
+
+<!----------------------------------------------------------------------------->
+
+[Actions]: https://github.com/jaynetics/bookay/actions
+[Heroku]: https://heroku.com/deploy?template=https://github.com/jaynetics/bookay 'Deploy Using The Free ( Hobby ) Tier On Heroku'
+
+[Browser Plugin]: plugin
+[Get Started]: server/README.md#how-to-use
+[Web App]: webapp
+[Backend]: server
+
+
+<!---------------------------------[ Badges ]---------------------------------->
 
-## Getting started
+[Badge Heroku]: https://www.herokucdn.com/deploy/button.svg
+[Badge Build]: https://img.shields.io/github/workflow/status/jaynetics/bookay/tests?style=for-the-badge&logoColor=white&logo=GitHub&labelColor=bf58ae&color=8c407f
 
-You need to run a bookay server to use bookay. It includes the webapp by default and also feeds the browser plugin. There are a few free hosting solutions that suffice to run the server. See [here](./server/README.md#how-to-use) for examples and deployment instructions.