diff --git a/firefox-ios/Client/Frontend/Browser/BrowserViewController/Views/BrowserViewController.swift b/firefox-ios/Client/Frontend/Browser/BrowserViewController/Views/BrowserViewController.swift
index 7d7e8065ff90..e5f340a10850 100644
--- a/firefox-ios/Client/Frontend/Browser/BrowserViewController/Views/BrowserViewController.swift
+++ b/firefox-ios/Client/Frontend/Browser/BrowserViewController/Views/BrowserViewController.swift
@@ -1077,7 +1077,7 @@ class BrowserViewController: UIViewController,
     func showEmbeddedHomepage(inline: Bool, isPrivate: Bool) {
         resetDataClearanceCFRTimer()
 
-        guard !isPrivate else {
+        if isPrivate && featureFlags.isFeatureEnabled(.feltPrivacySimplifiedUI, checking: .buildOnly) {
             browserDelegate?.showPrivateHomepage(overlayManager: overlayManager)
             return
         }