diff --git a/.github/workflows/docker-image.yml b/.github/workflows/docker-image.yml
index 9c48fc4..bd29ca5 100644
--- a/.github/workflows/docker-image.yml
+++ b/.github/workflows/docker-image.yml
@@ -11,7 +11,22 @@ jobs:
 
     steps:
     - uses: actions/checkout@v2
+    - name: Inject slug/short variables
+      uses: rlespinasse/github-slug-action@v4
+    - name: Login to Docker Hub
+      uses: docker/login-action@v3
+      with:
+        username: ${{ secrets.DOCKERHUB_USERNAME }}
+        password: ${{ secrets.DOCKERHUB_TOKEN }}
     - name: Build the Docker image
-      run: ./docker-build.sh "${GITHUB_REF#refs/heads/}"
+      run: ./docker-build.sh "${GITHUB_REF_SLUG}"
     - name: Run tests
-      run: docker run --rm -e PROCESS_TYPE=test --name django-coleman "mrsarm/django-coleman:${GITHUB_REF#refs/heads/}"
+      run: docker run --rm -e PROCESS_TYPE=test --name django-coleman "mrsarm/django-coleman:${GITHUB_REF_SLUG}"
+    - name: Push Docker image
+      run: docker push "mrsarm/django-coleman:${GITHUB_REF_SLUG}"
+    - name: Tag "latest"
+      if: ${{ github.ref == 'refs/heads/master' }}
+      run: docker tag "mrsarm/django-coleman:${GITHUB_REF_SLUG}" mrsarm/django-coleman:latest
+    - name: Release "latest"
+      if: ${{ github.ref == 'refs/heads/master' }}
+      run: docker push mrsarm/django-coleman:latest