diff --git a/frontend/src/App.tsx b/frontend/src/App.tsx
index fcd258b..38731fa 100644
--- a/frontend/src/App.tsx
+++ b/frontend/src/App.tsx
@@ -25,7 +25,7 @@ const router = createHashRouter([
         element: <CreatePollPage />,
       },
       {
-        path: ':pollId',
+        path: ':slug',
         element: <PollPage />,
       },
     ],
diff --git a/frontend/src/components/PollCard/index.tsx b/frontend/src/components/PollCard/index.tsx
index 35229cc..501b039 100644
--- a/frontend/src/components/PollCard/index.tsx
+++ b/frontend/src/components/PollCard/index.tsx
@@ -27,7 +27,7 @@ import { AnimatePresence } from 'framer-motion'
 import { Button } from '../Button'
 import { MotionDiv } from '../Animations'
 import { MaybeWithTooltip } from '../Tooltip/MaybeWithTooltip'
-import { proposalIdToSlug } from '../../utils/slug'
+import { getPollPath } from '../../utils/path.utils'
 
 const Arrow: FC<{ className: string }> = ({ className }) => (
   <svg
@@ -94,8 +94,6 @@ export const PollCard: FC<{
     onDashboard: true,
   })
 
-  const slug = proposalIdToSlug(proposalId!);
-
   const {
     id: pollId,
     proposal: { params },
@@ -175,7 +173,7 @@ export const PollCard: FC<{
           exit={{ height: 0, opacity: 0 }}
           transition={{ duration: 0.5 }}
         >
-          <Link to={`/${slug}`} style={{ textDecoration: 'none' }}>
+          <Link to={getPollPath(pollId!)} style={{ textDecoration: 'none' }}>
             <div className={classes.pollCard}>
               <div className={classes.pollCardTop}>
                 {error && (
diff --git a/frontend/src/pages/CreatePollPage/useCreatePollForm.ts b/frontend/src/pages/CreatePollPage/useCreatePollForm.ts
index c0e6622..1254182 100644
--- a/frontend/src/pages/CreatePollPage/useCreatePollForm.ts
+++ b/frontend/src/pages/CreatePollPage/useCreatePollForm.ts
@@ -22,7 +22,7 @@ import { designDecisions, MIN_COMPLETION_TIME_MINUTES, nativeTokenName } from '.
 
 import { useNavigate } from 'react-router-dom'
 import { acls } from '../../components/ACLs'
-import { proposalIdToSlug } from '../../utils/slug'
+import { getPollPath } from '../../utils/path.utils'
 
 // The steps / pages of the wizard
 const StepTitles = {
@@ -356,8 +356,7 @@ export const useCreatePollForm = () => {
       const newId = await doCreatePoll(daoSigner, eth.state.address, pollProps, logger)
 
       if (newId) {
-        const slug = proposalIdToSlug(newId);
-        navigate(`/${slug}`)
+        navigate(getPollPath(newId))
       }
     } catch (ex) {
       let exString = `${ex}`
diff --git a/frontend/src/pages/DashboardPage/useDashboardData.ts b/frontend/src/pages/DashboardPage/useDashboardData.ts
index 1bbc953..0975032 100644
--- a/frontend/src/pages/DashboardPage/useDashboardData.ts
+++ b/frontend/src/pages/DashboardPage/useDashboardData.ts
@@ -6,7 +6,7 @@ import { useBooleanField, useOneOfField, useTextField } from '../../components/I
 import { useNavigate } from 'react-router-dom'
 import { dashboard, designDecisions } from '../../constants/config'
 import classes from './index.module.css'
-import { proposalIdToSlug } from '../../utils/slug'
+import { getPollPath } from '../../utils/path.utils'
 
 const FETCH_BATCH_SIZE = 100
 
@@ -241,8 +241,8 @@ export const useDashboardData = () => {
     onEnter: () => {
       const cards = allVisiblePollIds
       if (cards.length !== 1) return // We can only do this is there is exactly one matching card
-      const slug = proposalIdToSlug(Array.from(cards.values())[0]);
-      navigate(`/${slug}`)
+      const pollId = Array.from(cards.values())[0]
+      navigate(getPollPath(pollId))
     },
   })
 
diff --git a/frontend/src/pages/LandingPage/index.tsx b/frontend/src/pages/LandingPage/index.tsx
index de9319e..6d9561c 100644
--- a/frontend/src/pages/LandingPage/index.tsx
+++ b/frontend/src/pages/LandingPage/index.tsx
@@ -6,13 +6,14 @@ import { Button, ButtonSize } from '../../components/Button'
 import { useNavigate } from 'react-router-dom'
 import { useAppState } from '../../hooks/useAppState'
 import { appName } from '../../constants/config'
+import { getPollPath } from '../../utils/path.utils'
 
 export const LandingPage: FC = () => {
   const navigate = useNavigate()
   const {
     state: { isMobileScreen },
   } = useAppState()
-  const openDemo = useCallback(() => navigate('/demo'), [])
+  const openDemo = useCallback(() => navigate(getPollPath('demo')), [])
   const buttonSize: ButtonSize = isMobileScreen ? 'small' : 'medium'
 
   return (
diff --git a/frontend/src/pages/PollPage/index.tsx b/frontend/src/pages/PollPage/index.tsx
index 333338e..63e1ac7 100644
--- a/frontend/src/pages/PollPage/index.tsx
+++ b/frontend/src/pages/PollPage/index.tsx
@@ -8,7 +8,7 @@ import { ActivePoll } from './ActivePoll'
 import { ThanksForVote } from './ThanksForVoting'
 import { Helmet } from 'react-helmet-async'
 import { appName, appNameAndTagline, appRootUrl } from '../../constants/config'
-import { slugToProposalId } from '../../utils/slug'
+import { getPollIdFromRouter, getPollPath } from '../../utils/path.utils'
 
 const PollLoading: FC = () => {
   return (
@@ -83,8 +83,8 @@ export const PollUI: FC<PollData> = props => {
 }
 
 export const PollPage: FC = () => {
-  const { pollId: slug } = useParams()
-  const pollData = usePollData(slugToProposalId(slug!))
+  const pollId = getPollIdFromRouter(useParams())
+  const pollData = usePollData(pollId)
   const { poll } = pollData
   const params = poll?.ipfsParams
   if (params) {
@@ -96,7 +96,7 @@ export const PollPage: FC = () => {
           <title>{title}</title>
           <meta name="twitter:title" content={title} />
           <meta property="og:title" content={title} />,
-          <meta property="og:url" content={`${appRootUrl}/#${slug}`} />
+          <meta property="og:url" content={`${appRootUrl}/#${getPollPath(pollId)}`} />
           {description && (
             <>
               <meta name="twitter:description" content={description} />
diff --git a/frontend/src/utils/path.utils.ts b/frontend/src/utils/path.utils.ts
new file mode 100644
index 0000000..53eb7fb
--- /dev/null
+++ b/frontend/src/utils/path.utils.ts
@@ -0,0 +1,16 @@
+import { proposalIdToSlug, slugToProposalId } from './slug'
+import { Params } from 'react-router-dom'
+
+/**
+ * Get the poll path from a poll or proposal id.
+ */
+export const getPollPath = (pollId: string): string => `/${proposalIdToSlug(pollId!)}`
+
+/**
+ * Get the poll ID from the parameters found in the URL, coming from the router.
+ */
+export const getPollIdFromRouter = (params: Params): string => {
+  const { slug } = params
+  if (!slug) throw new Error("Slug should be among router parameters, but it isn't!")
+  return slugToProposalId(slug)
+}
diff --git a/frontend/src/utils/slug.ts b/frontend/src/utils/slug.ts
index 9719840..b6cd41b 100644
--- a/frontend/src/utils/slug.ts
+++ b/frontend/src/utils/slug.ts
@@ -1,4 +1,4 @@
-import { BytesLike, getBytes, hexlify } from 'ethers'
+import { getBytes, hexlify } from 'ethers'
 
 // https://en.wikipedia.org/wiki/Base32#z-base-32
 const BASE32_ALPHABET = 'ybndrfg8ejkmcpqxot1uwisza345h769'
@@ -65,8 +65,8 @@ function removeTrailingZeros(arr: Uint8Array): Uint8Array {
   return arr.slice(0, lastNonZeroIndex + 1)
 }
 
-export function proposalIdToSlug(proposalId: BytesLike) {
-  const bytes = removeTrailingZeros(getBytes(proposalId))
+export function proposalIdToSlug(proposalId: string) {
+  const bytes = removeTrailingZeros(getBytes(proposalId.startsWith('0x') ? proposalId : `0x${proposalId}`))
   return base32Encode(ensureMinLength(bytes, SLUG_BYTES))
 }