diff --git a/apps/docs/content/components/Pillar/index.mdx b/apps/docs/content/components/Pillar/index.mdx
index 1ecdfa17f..f84c1bf64 100644
--- a/apps/docs/content/components/Pillar/index.mdx
+++ b/apps/docs/content/components/Pillar/index.mdx
@@ -30,7 +30,7 @@ Stack multiple pillars to create a collection of items. Ensure that all the item
   <Do>
     <img src="https://github.com/primer/brand/assets/912236/cd9679ab-cfa0-4c6d-8a55-21d16668f1ca" />
     <Caption>
-      Use similar content lengths to achieve a visually balanced layout.
+      Use similar character counts to achieve a visually balanced layout.
     </Caption>
   </Do>
   <Dont>