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<!DOCTYPE html>
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<title>quovixi | Vicky Carmichael's resume</title>
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<meta property="og:description" content="Vicky Carmichael is an experienced product manager and lifelong tech nerd, currently driving product strategy and delivery at Tito." />
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<h1 id="summary">Vicky Carmichael</h1>
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<p>Experienced product manager and lifelong tech nerd, driving product strategy and delivery of industry-leading event software.</p>
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<div class="summary">
<p>I joined <a href="https://tito.io/home" target="_blank">Tito</a> in 2018 as customer experience lead, having been an early customer myself. Within two years, I advanced to the leadership team, taking on responsibilities across product operations, customer support, and sales and marketing. I’ve managed the product team since 2021, overseeing strategy, processes, and the delivery of our events-focused software suite that's processed over $1b in ticket sales, and leading a team of engineers.</p>
<p>I set direction, prioritise projects, and handle spec development, backlog triage, feature testing, and documentation. I often also take a lead on product-adjacent initiatives, contributing to company strategy (including pricing, recruitment, procurement), and supporting our customers directly. I call on my marketing background for copywriting, graphic design, video editing, and presentations, and occasionally on my fledgling programming skills to contribute to the codebase.</p>
<p>With a diverse background spanning theatre, youth work, criminology, marketing, and more, my career choices have always prioritised creative thinking, communication, problem-solving, and continuous skill development.</p>
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<h2 id="education">Education</h2>
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<p>Driven by curiosity, I've spent my adult life studying an eclectic range of subjects at several iconic institutions.</p>
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Harvard University, 2024
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<p><strong>CS50x Introduction to Computer Science</strong></p>
<p>To obtain my <a href="https://certificates.cs50.io/359a5192-de5a-4f0a-92dd-dd3b875772c5.pdf?size=A4" target="_blank">certificate</a> for this challenging and world-renowned open-access course, I:</p>
<ul>
<li>Designed an <a href="https://scratch.mit.edu/projects/996334569/editor/" target="_blank">interactive project</a> using <strong>Scratch</strong> to get to grips with foundational programming principles like functions, arguments, return values, boolean expressions, variables, conditionals and loops.</li>
<li>Implemented various programs in <strong>C</strong> to do things like calculate the minimum number of coins needed to make a certain amount in change, compute the reading age of a piece of text, determine the winner of a plurality vs a ranked-choice election, apply different image filters to BMPs, and recover deleted files on a memory card.</li>
<li>Reproduced some of my C projects in <strong>Python</strong>, and implemented a new program to identify a person from a sequence of DNA.</li>
<li>Had way more fun that I was expecting to, using <strong>SQL</strong> to query song and movie databases and solve a crime puzzle!</li>
<li>Coded this CV site from scratch to practice my new <strong>HTML, CSS & JavaScript</strong> skills.</li>
<li>Built a web applications using <strong>Flask</strong> to allow for the “buying” and “selling” of stocks.</li>
<li>Crafted my final project: <a href="https://rankly.netlify.app/" target="_blank">rankly</a>. A simple web-app that allows a user to rank a list of up to 10 items. See the <a href="https://github.com/quovixi/rankly?tab=readme-ov-file" target="_blank">README</a> for more details.</li>
</ul>
<p>I <a href="https://certificates.cs50.io/ba77f658-5cfd-4385-9ff8-5aaf23f0da52.pdf?size=letter" target="_blank">previously completed</a> CS50 Business, a foundational, non-technical version of the course designed for business professionals and focussed on core programming concepts relevant to decision-making in tech-driven environments.</p>
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Oxford University, 2022
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<p><strong>Literary Theory: An Introduction</strong></p>
<p>As a lifelong reader, I chose to study this online course to deepen my understanding of literature, language, and society. Topics included structuralism, post-structuralism, psychoanalysis, feminism, postcolonialism, and Marxism. </p>
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University of Essex, 2021
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<p><strong>Postgraduate Certificate in Criminology (Distinction)</strong></p>
<p>I decided to spend seven months of the pandemic exploring a topic that bridges my interests in law, human behaviour and psychology. I chose to study the following modules:</p>
<ul>
<li><strong>Applied Forensic Psychology</strong><br> Understanding the assessment, treatment, and management of mentally disordered offenders within the UK criminal justice system, while addressing ethical considerations and challenges.</li>
<li><strong>Complex Criminal Investigation</strong><br> Learning how to critically assess and apply investigative strategies to complex criminal cases, while exploring the challenges, pitfalls, and international perspectives involved.</li>
<li><strong>Practical Psychology for Policing</strong><br> Exploring the application of psychology to policing, focusing on areas like suspect interviews, decision-making, and crime prevention.</li>
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Edinburgh Napier University, 2010 — 2011
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<p><strong>Master of Science in International Event and Festival Management</strong></p>
<p>Selected modules included:</p>
<ul>
<li><strong>International Conference Management</strong><br> Developed an understanding of the global conference industry, including stakeholders, supply and demand, and the impact on tourism destinations.</li>
<li><strong>Tourism Marketing</strong><br> Learned key marketing concepts and strategies in tourism, including destination branding, promotional materials, and strategic communication.</li>
<li><strong>New Venture Planning</strong><br> Developed entrepreneurial thinking and business planning skills through the creation of a practical business plan.</li>
<li><strong>Events and Hospitality Industry Project</strong><br> Designed and planned a commercial events project, including stakeholder impact analysis and project marketing strategy.</li>
<li><strong>Dissertation</strong><br> Conducted an independent research project and wrote a dissertation on the topic of employee engagement of women event managers.</li>
</ul>
<p>Though I didn't know it at the time, this qualification would change the course of my career and lead ultimately to my current role delivering event tech products.</p>
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LUMSA, 2011
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<p>During my MSc at Napier, I was selected from a pool of applicants to participate in a short-term ERASMUS programme at Libera Università Maria SS. Assunta, the second-oldest university in Rome. The curriculum built on the topics I was already studying, from an international perspective.</p>
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Brunel University, 2004 — 2008
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<p><strong>Bachelor of Arts in Modern Drama Studies (2:1)</strong></p>
<p>Like many 18-year-olds, I didn't know what I wanted to "be when I grew up". So I simply chose the subject I enjoyed most at the time in order to have a university experience.</p>
<p>Over the four years (I deferred my final year to get some managerial experience) I developed valuable skills in communication, collaboration, creative thinking, and performing under pressure. Highlights from this time include:</p>
<ul>
<li>Studying modules in film and television production, experimental performance, and writing for performance</li>
<li>Community project working with child dialysis patients at Guy & St Thomas Hospital</li>
<li>Placement performing full-time at The London Dungeon for 6 weeks</li>
<li>Completing a professional development project to build a portfolio website</li>
<li>Writing a dissertation on <em>“The Evolution of the Tragic Protagonist”</em></li>
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<h2 id="experience">Experience</h2>
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<p>My career path has hardly been linear, but the through-line is creative problem-solving, cross-functional collaboration, and making a positive impact.</p>
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Tito, 2018 — Present
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<p><strong>Head of Product</strong></p>
<p>Over the past 10 years, I've progressed from being a Tito customer to employed as Customer Experience Lead, and eventually promoted to a key member of the leadership team. These varied perspectives have shaped my ability to contribute strategically and lead with insight.</p>
<ul>
<li>Manage delivery and strategy for suite of event software products</li>
<li>Lead product meetings, prioritise development, and maintain backlog</li>
<li>Develop feature specs, test updates, and approve new releases</li>
<li>Produce documentation and training materials, and oversee external partnerships</li>
<li>Collaborate on company strategy, customer support, and content creation</li>
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Deeson, 2017 — 2018
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<p><strong>Marketing Manager</strong></p>
<p>Building on my events experience, in this role I was responsible for the agency's messaging, and expanding and refining their portfolio of lead-generation events.</p>
<ul>
<li>Coordinated cross-functional teams, contractors and vendors to ensure seamless event logistics, promotion, and post-event follow-up</li>
<li>Oversaw the design, development and launch of the agency's new marketing site</li>
<li>Collaborated on the development of the company's branding and messaging strategy</li>
<li>Planned, delivered and monitored performance of multi-channel marketing campaigns</li>
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White October Events, 2013 — 2017
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<p><strong>Marketing Manager</strong></p>
<p>I was a founding member of the team and was instrumental in laying foundations during the start-up phase that have seen the company achieve incredible growth both during my time there and after I left. My willingness to turn my hand to basically any task proved very useful when we started as a small team of two.</p>
<ul>
<li>Led all marketing activities, overseeing design and digital strategy</li>
<li>Oversaw development of cohesive conference branding, messaging, and websites</li>
<li>Managed marketing team, budget, and strategy to drive impactful campaigns</li>
<li>Oversaw marketing communications, including email, social media, PR, and paid advertising</li>
<li>Produced and refined copy for all marketing channels to align with brand messaging</li>
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Association of MBAs, 2012 — 2013
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<p><strong>Marketing Executive</strong></p>
<p>Following my master's, I returned to London and sought a role that would allow me to combine my new-found events knowledge with my existing marketing skills.</p>
<ul>
<li>Created and distributed promotional content for stakeholders across digital and print</li>
<li>Coordinated and reported on integrated event marketing campaigns</li>
<li>Co-led on website redesign project and trained the team to use our new CMS</li>
<li>Helped boost Association profile through strategic partnerships and campaigns</li>
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Northumbria University, 2011 — 2012
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<p><strong>Communications Officer</strong></p>
<p>Initially, I joined the team on a temporary basis, working across several departments before my recruitment to the Vice-Chancellor’s office, at the heart of the university.</p>
<ul>
<li>Took a lead on PR, event, and publication initiatives</li>
<li>Created content for digital promotional campaigns</li>
<li>Produced press releases, coordinated media, and tracked press coverage</li>
<li>Developed award bids, managed media assets, and analysed press impact</li>
<li>Supported delivery of public lectures and corporate hospitality events</li>
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AYUSA International, 2010 — 2011
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<p><strong>Digital Marketing Officer</strong></p>
<p>Captivated by the city and undeterred by language barriers, I relocated to Berlin and secured a six-month online marketing internship with a cultural exchange organisation, followed by ten months of remote freelance work from the UK.</p>
<ul>
<li>Identified and negotiated high-impact fixed-cost and PPC ad placements</li>
<li>Created compelling ad copy and visuals using Adobe Creative Suite</li>
<li>Drove social media growth via targeted campaigns and hands-on channel management</li>
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Uxbridge College, 2008 — 2010
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<p><strong>Programme Leader</strong></p>
<p>I was selected for promotion from my initial temporary position, to coordinate and deliver a rolling 12-week self-development and employability programme called <em>Key Challenge</em> to multiple cohorts of twelve 16-25-year-olds disengaged from education.</p>
<ul>
<li>Interviewed and recruited each cohort</li>
<li>Planned and delivered all taught sessions, and designed all supporting materials</li>
<li>Organised and supervised off-site activities, guest speakers, and residential trips</li>
<li>Represented and promoted programme to local agencies and key stakeholders</li>
<li>Secured funding through the introduction of new qualifications and initiatives</li>
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Benefit Cosmetics, 2005 — 2007
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<p><strong>Account Manager</strong></p>
<p>Originally joining the company as a Sales Consultant while at university, I deferred the final year of my studies to accept a promotion to Account Manager. I supervised my team in maximising sales opportunities and delivering excellent customer service.</p>
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<li>Provided training, coaching, and motivation to team of sales consultants</li>
<li>Proactively sold to high targets, monitored performance, and reported on sales figures</li>
<li>Organised promotions, product launches, and special events</li>
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<h3>Other highlights</h3>
<ul>
<li>My first job at 16 was at a local Chinese restaurant, where part of my remuneration each week involved choosing two items from the takeaway menu!</li>
<li>For two years as an undergraduate student, I volunteered as a Listener for Nightline. I underwent rigorous training for this role, which I still call upon to this day.</li>
<li>While at university, I tutored primary and secondary school students in English and Maths.</li>
<li>I worked for a short time as an actor at The London Dungeon, playing such roles as Mrs Lovett in the Sweeney Todd story, Jack the Ripper victim Mary Kelly, and a peasant afflicted with the plague!</li>
</ul>
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<div class="custom-hr"><span>< new section ></span></div>
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<h2 id="skills">Skills</h2>
<div class="lead">
<p>My versatility and energy make me an invaluable asset to a small but ambitious team.</p>
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<h3>Product strategy and process planning</h3>
<ul>
<li>Driving software development from roadmap planning to delivery, managing interdependencies along the way.</li>
<li>Creating clear specs, wireframes, and documentation to keep teams aligned and on track.</li>
<li>Streamlining workflows to help product teams ship quickly and maintain quality.</li>
</ul>
<h3>Team leadership</h3>
<ul>
<li>Managing cross-functional teams, including engineers, contractors, and partners.</li>
<li>Fostering collaboration across departments to align on strategic objectives.</li>
<li>Solving problems creatively and contributing fresh perspectives to challenges.</li>
</ul>
<h3>Customer-focussed software delivery</h3>
<ul>
<li>Improving customer experiences by integrating feedback into design and development.</li>
<li>Hands-on with HTML, CSS, APIs, Ruby templates, and lightweight coding.</li>
<li>Managing release cycles and cross-functional projects with efficiency.</li>
<li>Developing training materials, presentations, and product demos that engage and inform.</li>
<li>Skilled in copywriting, Figma layouts, and video editing to support business needs.</li>
</ul>
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