diff --git a/pubtools/_quay/tag_docker.py b/pubtools/_quay/tag_docker.py
index b518952a..5f49cdad 100644
--- a/pubtools/_quay/tag_docker.py
+++ b/pubtools/_quay/tag_docker.py
@@ -221,7 +221,9 @@ def get_image_details(self, reference: str, executor: Executor) -> Optional[Imag
 
         manifest_type = manifest["mediaType"]
         if manifest_type not in [TagDocker.MANIFEST_V2S2_TYPE, TagDocker.MANIFEST_LIST_TYPE]:
-            raise BadPushItem("Image {0} has manifest type different than V2S2 or manifest list")
+            raise BadPushItem(
+                "Image {0} has manifest type different than V2S2 or manifest list".format(reference)
+            )
 
         # Check arch if the image is V2S2 manifest
         if manifest["mediaType"] == TagDocker.MANIFEST_V2S2_TYPE: