Text goes here, as per normal prose writing in org-mode. Citations can be delimited by spaces or other non-word/non-digit characters, like this KB:2012, or they can look like pandoc citations, like this @Sugimoto:1975. In fact as long as you can adapt the regex to your needs (KB:2012) pretty much anything goes. This script does not produce formatted in-text citations(Thompson:1998). So the ‘page number’ argument in LaTex-liek citation macros, like this — \citep[22]{Villi:2015} — is ignored. References that include double-byte characters (I work a lot with Japanese-language materials), for instance, Yuasa:2006 seem to work fine.
Koga-Browes, S. P. (2012). At the Digital Watershed: Terrestrial Television Broadcasting in Japan. Japanese Studies, /32/(3), 445–468. http://doi.org/10.1080/10371397.2012.730482
Sugimoto, M., Ogusu, C., Ikegami, H., & Yoshida, H. (1975). Electronic News-Gathering System. Broadcasting, IEEE Transactions On, /BC-21/(1), 15–24. http://doi.org/10.1109/TBC.1975.266158
Thompson, R. (1998). Grammar of the Shot. Oxford: Focal Press.
Villi, M., & Hayashi, K. (2015). “The Mission is to Keep this Industry Intact” Digital transition in the Japanese newspaper industry. Journalism Studies, 1–18. http://doi.org/10.1080/1461670X.2015.1110499
Yuasa, M., Shukunami, T., Azami, T., Ito, T., & Uchiyama, T. (2006). Media-sangyōron (Media Industry Theory) メディア産業論. Tokyo: Yuhikaku Compact.