diff --git a/README.md b/README.md
index 91a6795..cc0edad 100644
--- a/README.md
+++ b/README.md
@@ -196,7 +196,7 @@ make install
 **Deploy the Manager to the cluster with the image specified by `IMG`:**
 
 ```sh
-make deploy IMG=<some-registry>/aimodel-operator:tag
+make deploy
 ```
 
 > **NOTE**: If you encounter RBAC errors, you may need to grant yourself cluster-admin