Market_Segmentation

Algorithm

1) Import the relevant libraries

2) Load the Data

3) Clustring Algorithm

• i. Use KMeans Clustering
• ii. Choose the number of clusters
• iii. Fit the data
• iv. Cluster the Data and Plot it

4) Elbow method

• i. Within Cluster Sum of Squares (WCSS)
• ii. Declare the range of number of clusters
• iii. Append the WCSS for the iteration
• iv. Plot the WCSS results
• v. Choose the optimal 'K', where K=number of clusters