Megaline Telecom offers its clients two prepaid plans, Surf and Ultimate. The advertising department wants to know which prepaid plan generates more revenue to adjust the advertising budget.
The objectives of this project were to:
- Study the behavior of prepaid plan users.
- Determine which type of plan brings more revenue.
- Examine whether the average revenue of Ultimate and Surf phone plan users is different.
- Examine whether the average income of users in the NY-NJ area differs from the income of users from other regions.
This project contains the following steps:
- Data preparation
- Exploratory data analysis
- Data visualization (histogram)
- Statistical calculations (mean, median, variance, stdev)
- Hypothesis testing (two sample t-test)
- Pandas
- Matplotlib
- Numpy
- Math
- Scipy (stats)