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AppNexus: Fix External Doc Links (#5664)
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SyntaxNode authored Oct 18, 2024
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<a name="appnexus-bid-params"></a>

{: .alert.alert-danger :}
All AppNexus (Xandr) placements included in a single call to `requestBids` must belong to the same parent Publisher. If placements from two different publishers are included in the call, the AppNexus bidder will not return any demand for those placements. <br />
All AppNexus (Microsoft/Xandr) placements included in a single call to `requestBids` must belong to the same parent Publisher. If placements from two different publishers are included in the call, the AppNexus bidder will not return any demand for those placements. <br />
*Note: This requirement does not apply to adapters that are [aliasing](/dev-docs/publisher-api-reference/aliasBidder.html) the AppNexus adapter.*

#### Bid Params
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| `user` | optional | Object that specifies information about an external user. See [User Object](#appnexus-user-object) for details. | `user: { age: 25, gender: 0, dnt: true}` | `object` |
| `allowSmallerSizes` or `allow_smaller_sizes` | optional | If `true`, ads smaller than the values in your ad unit's `sizes` array will be allowed to serve. Defaults to `false`. | `true` | `boolean` |
| `usePaymentRule` (PBJS) or `use_pmt_rule` (PBS+PBJS) | optional | If `true`, Appnexus will return net price to Prebid.js after publisher payment rules have been applied. | `true` | `boolean` |
| `keywords` | optional | A set of key-value pairs applied to all ad slots on the page. Mapped to [buy-side segment targeting](https://monetize.xandr.com/docs/segment-targeting) (login required). A maximum of 100 key/value pairs can be defined at the page level. Each tag can have up to 100 additional key/value pairs defined. Values can be empty. See [Passing Keys Without Values](#appnexus-no-value) below for examples. If you want to pass keywords for all adUnits, see [Auction Level Keywords](#appnexus-auction-keywords) for an example. Note that to use keyword with the Prebid Server adapter, that feature must be enabled for your account by an AppNexus account manager. | `keywords: { genre: ['rock', 'pop'] }` | `object` |
| `keywords` | optional | A set of key-value pairs applied to all ad slots on the page. Mapped to [buy-side segment targeting](https://learn.microsoft.com/en-us/xandr/monetize/segment-targeting) (login required). A maximum of 100 key/value pairs can be defined at the page level. Each tag can have up to 100 additional key/value pairs defined. Values can be empty. See [Passing Keys Without Values](#appnexus-no-value) below for examples. If you want to pass keywords for all adUnits, see [Auction Level Keywords](#appnexus-auction-keywords) for an example. Note that to use keyword with the Prebid Server adapter, that feature must be enabled for your account by an AppNexus account manager. | `keywords: { genre: ['rock', 'pop'] }` | `object` |
| `video` | optional | Object containing video targeting parameters. See [Video Object](#appnexus-video-object) for details. | `video: { playback_method: ['auto_play_sound_off'] }` | `object` |
| `app` | optional | Object containing mobile app parameters. See the [App Object](#appnexus-app-object) for details. | `app : { id: 'app-id'}` | `object` |
| `reserve` | optional | Sets a floor price for the bid that is returned. If floors have been configured in the AppNexus Console, those settings will override what is configured here unless 'Reserve Price Override' is checked. See [Xandr docs](https://docs.xandr.com/bundle/monetize_monetize-standard/page/topics/create-a-floor-rule.html) | `0.90` | `float` |
| `reserve` | optional | Sets a floor price for the bid that is returned. If floors have been configured in the AppNexus Console, those settings will override what is configured here unless 'Reserve Price Override' is checked. See [Microsoft Learn](https://learn.microsoft.com/en-us/xandr/monetize/create-a-floor-rule) | `0.90` | `float` |
| `position` | optional | Identify the placement as above or below the fold. Allowed values: Unknown: `unknown`; Above the fold: `above`; Below the fold: `below` | `'above'` | `string` |
| `trafficSourceCode` or `traffic_source_code` | optional | Specifies the third-party source of this impression. | `'my_traffic_source'` | `string` |
| `supplyType` or `supply_type` | optional | Indicates the type of supply for this placement. Possible values are `web`, `mobile_web`, `mobile_app` | `'web'` | `string` |
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