This report is prepared for gym chain Model Fitness, the goal is to develop a customer interaction strategy based on analytical data.

The report includes the following:

1. Prediction on the probability of churn (for the upcoming month) for each customer/
2. Establishment of customer profile, which are the most outstanding groups and description of their main features
3. Analysis of the factors that mostly impact churn
4. Basic conclusions and recommendations on how to improve customer service based on the following method:

• Identification of target groups
• Suggestions of measures to cut churn
• Description of any other patterns with respect to interaction with customers